Many small business mistakenly think their SEO must attract world-wide attention. Since you’re just starting out, concentrating on local searches will get your business noticed quicker. There are three things you should know about local SEO, and how local search engine optimization services can help.
1.Use Local Keywords
Google offers a keyword planner for business owners based on your location. You’ll see what keywords are used in the most popular searches in that area. Use it to put these popular keywords in your meta data, content, and URL.
Additionally, include local events, hot spots, or landmarks in your data. For example, if your business is within blocks of the White House, say so. It gives seekers a reference point and makes you easier to find.
2.Voice Search Optimization
Voice search is trending now. Your customers will be using long tail keywords. You’ll need to establish SEO that includes conversational sentences. Make sure to include the basics in your local SEO keywords.
For instance, someone picks up their mobile phone and hits the voice portion of Google. He says into the phone, “I need to know the location of the nearest Omaha childrens’ playhouse for tonight for my son’s birthday party.” If this is your business, the name and location should come up in the top listings.
3.Get A Google My Business Account
In addition to establishing directory listings with many search engines, local search engine optimization services will help you set up a Google My Business account. Have you ever seen business listings on the right side when you’ve Googled something you need? That’s where you want to be.
Your business will be listed on all devices as well as the right side, if Google decides your business is genuine. The most important thing you should do is create quality content within this account. Add plenty of images, and make sure you list your business’ product or service and your logo.
