At one point, local small businesses would have exclusively advertised on UHF channels that broadcast a somewhat unusual collection of content viewers couldn’t get anywhere else. Over time, many of these channels have actually become part of larger national networks. This makes it somewhat unlikely that individuals looking to reduce local TV ad costs would still be able to look to them as a viable place to put ads.
A number of Texas-based businesses are now starting to explore the world of over-the-top television streams, which feature the same degree of focus that traditional UHF channels would have without any of the additional costs. Best of all, they can actually dial in their advertising more than they would if they were using conventional broadcasting to do so.
Viewers who are interested in something more specific than merely local news and sports could turn to an OTT channel that features the kind of specialty content that they’re looking for. Once they do, advertisers looking to reduce local TV ad costs could show them commercials that are geared toward the specific industry the channel itself promotes. This ensures that they get the greatest number of interested people for the amount of money they spend.
It can be difficult to predict what viewers might be interested in if they’re watching a general purpose TV channel. Streaming services and OTT channels require people to consciously load them up in order to watch, which usually means they’re interested in the messages that they’re about to receive.
To learn more about managing local TV ad costs by finding appropriate venues, visit
www.awarity.com online.
