If you’re a store owner, you know that making your business more attractive to customers is an ongoing task. You want to make a favorable first impression in order to garner a growing group of loyal customers. Checkout three steps you can take to improve the quality of the shopping experience in your store.
Offer Incentives for Customer Surveys
One of the easiest things to do is to put a link to an online survey on each of your store’s receipts. In addition, offer an incentive to prompt customers to complete the survey. An incentive may be a discount on their next purchase or a free item in the store. Studying the data collected via these surveys will help you to know what you can do to make a shopper’s experience better.
Determine Your Busiest Times
Determine the time of day when you welcome the most customers. You can find this data with the help of people counting services. This allows you to display more in-store ads and other enticements at the most effective time of the day. In short, you’re delivering your message to the largest number of customers. Information gained from people counting lets you know when your store needs to be at its absolute best.
Thorough Customer Service Training for Employees
Excellent customer service boosts the quality of the shopping experience in a store. This requires a thorough program of training for employees. You want them to know how to serve customers in the most courteous and efficient way possible. Whether an employee has been at your store for ten years or one day, every worker should receive the same level of training.
Finally, taking action to improve a shopper’s experience in your store can win you great word of mouth advertising!
