Search engine optimisation is a process that helps your website get more exposure online. When Google thinks an individual page is relevant and of good quality, it will rank higher in the search engine results pages (SERPs).
Most SEO in Ireland focuses on producing quality content around a specific keyword. However, it’s much more complex than that. Let’s learn more!
Types of SEO in Ireland
There are three primary SEO options available:
• On-page SEO – This will optimise each page to make sure it ranks well based on the search term. It includes all of the content and ensures that the keyword is used enough times without overstuffing the page.
• HTML Optimisation – Next, you must ensure that the page codes meet your search engine’s requirements. The website must be compatible on all devices, and the code must load quickly.
• Off-page SEO – Basically, this is anything you do outside the website to boost your rankings. This includes your online presence through social media platforms.
Techniques Used in SEO
SEO in Ireland requires the use of white-hat techniques. The agency you choose must:
• Know about the algorithm the search engine uses. Search engines often update their algorithms so that users have the best experience possible. You should be updating your site to match them.
• Focus on webpage optimisation. You can ensure that load times are fast and can be supported on many devices.
• Research appropriate keywords to get more organic traffic. Understanding the trends in your industry helps you know which terms people use when searching for your products/services.
• Consider the user experience. Google focuses more on the relevancy of the content and will rank you higher/lower because of it.
It’s hard to tackle SEO in Ireland yourself, which is why you need professional help. Increasily can assist with campaigns, Google Ads management, reviews optimisation, link building, and so much more.
