Why Organic Search is Better Than Paid Search

by | Mar 14, 2017 | Web Design and Development

Paid advertising like PayPerClick services can boost traffic to your site. But they come at a cost. Website Magazine says you could end up shelling out as much as $9,000 to $10,000 a month on paid search campaigns alone. But the results will be temporary. If you want something sustainable, you’ll need to invest in finding a good SEO agency in CT to help your business.

Why hire an SEO Agency?

Companies like the LionLeaf, LLC offer you better sustainable traffic. And they’re right. While paid search is good for short-term marketing strategies, if you want a long shot that pays off, then it’s better to get the services of a Search Engine Optimization firm.

How much should I pay?

You’ll want to ask about the costs. But while staying on budget matters, that doesn’t mean you should automatically go for the cheapest option around. Make sure they have the team and resources to provide you with quality SEO services before you sign on the dotted line.

What to know before hiring one?

Aside from costs, cover the basics. How long has the SEO Company been in business? Do they provide other services or do you need to bop over to a different Web Design Company just to get the Website Design services you need? The sooner you have answers to these questions, the faster and better your hiring decisions will be. Picking out the company that offers you the best in terms of service, quality and rates should be easy.

Do I need to stay involved?

Yes. While hiring a capable SEO agency in CT helps a lot to improve your organic search efforts, you still need to keep your hand in to make sure everything is on track. Don’t rely on your SEO team for everything. Make sure you’re there to steer their efforts in the right direction.

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