The digital marketing landscape underwent major changes in 2023, as artificial intelligence made businesses big and small consider the effectiveness of their current campaigns. While some companies, particularly larger ones, tasked their in-house staff with keeping up with the changes, many others considered – or tried – taking a DIY approach.
That said, it didn’t take those businesses long to realize why it’s more important than ever to hire a professional for your online marketing in Denver.
1. Leveraging a Full Tech Arsenal
ChatGPT and other AI tools are great if you want something simple, like an email, SMS, or sometimes even social media content. But if you want/need something more expansive, then those tools aren’t going to give you something of value (which Google wants). Simply put, you’re going to get a lot of generic content. Agencies, though, utilize tools like ChatGPT and others to enhance the content, not write it. They leverage automation for tasks such as topic discovery, keyword optimization, and performance analytics, ensuring a richer and more tailored content strategy.
2. Paid Ads are Still Important!
The internet has more content than ever, thanks to the above-mentioned tools. In theory, that can make it even more difficult to organically rank. The solution? Paid ad campaigns and impressions. That’s still among the best way to increase your businesses’ reach, but if you don’t now how to navigate a successful campaign, you may be wasting your money. An agency knows what campaigns would be most successful for your industry.
3. Mastering the Nuances of Link Building
Backlinks are links from another website that link back to your own website, whether it’s a blog post, a product, or even the “about us” page. Backlinks tell search engines that your content is not just relevant but also authoritative — but there’s a science and art to it. How do you get another site to link back to your content? A savvy agency has that answer.
4. Navigating the Changing Digital Tides
Google makes changes all the time, and not just to its algorithms. Remember when it was called “Google My Business?” Now, it’s “Google Business Profile,” a move to integrate business profile management more seamlessly into its core platforms. Agencies are your lookouts, ensuring you’re always riding the wave, not getting swept by it.
5. Deciphering and Acting on Data
Data is still gold. But where do you get those insights? And what do you do with them? Agencies don’t just interpret data; they transform it into actionable strategies, ensuring every move is data-driven and impactful.
Steering Through the Digital Maze with Precision
In this dynamic digital era, partnering with a digital marketing agency is not just a choice; it’s a strategic decision.
Contact The Xcite Group for more details.
